Atlantic Current Finds a Permanent Home on NW 5th Avenue
More than 13 years ago, Dustin Wright launched Atlantic Current out of a Delray Beach apartment with a clear sense of purpose and a gap in the market to fill. Today, that same company, now a full-service media and marketing agency, has come full circle, establishing its permanent home in the Edmonds Baine Building at 98 NW 5th Avenue in the heart of the community where it all began.
Atlantic Current started as a free local print magazine before growing into a content and brand agency offering professional photography, social media management, and a range of other media and marketing services. The magazine, which remains free and fully advertiser-supported, has long served as a guide to local life in Palm Beach County — spotlighting people, places, artists, musicians, chefs, and stories that might otherwise go untold.
Wright traces the company’s origins to his time as a student at Florida Atlantic University. “Atlantic Current was started just before I graduated college at FAU,” he said. “I recognized there was a need in the market for something unique and different, and something that was more for people my age with similar interests to me. I thought it would be an exciting first business and something that the community really needed.”
That community focus has remained central to Atlantic Current’s identity. Wright describes the publication as a platform for voices and stories that rarely receive dedicated coverage. “We tell local stories that often go untold,” he said.
What sets Atlantic Current apart on the business side, Wright explains, is that the same team behind the magazine brings that same editorial sensibility to its client work. “We use that same team that creates the magazine to create high quality services for local businesses,” he said. “We bring that editorial approach, that editorial eye that people love in the magazine, and we deliver that to clients on a regular basis.”
Having a dedicated office space at the Edmonds Baine Building has opened new doors for the company. “Having a permanent office space for us here has been huge,” Wright said. “A place that we can come into and create as a team. Have customers come by. Have other co-workers come by. Friends, you name it. It has been really nice, and it has really further legitimized us as a company.” The space also includes a seamless photography backdrop, allowing the team to offer professional portraits and studio work on-site — a capability Wright describes as equally significant to the company’s growth.
Looking ahead, Wright is confident about where Atlantic Current is headed. “We’ve been building towards this point for over 13 years, and I can confidently say the future for Atlantic Current is very bright,” he said. “We plan to continue creating our magazine for the community while also expanding our services on the media and marketing side, offering unique new services that will continue to be of value as technology evolves.”
Atlantic Current’s presence at the Edmonds Baine Building reflects the kind of investment the Delray Beach CRA aims to support along the NW 5th Avenue corridor — locally rooted businesses with deep community ties and the potential for long-term growth. For Wright, the move back to Delray Beach is more than a business decision. “We’re honestly a true underdog story,” he said. “This magazine and company was built from scratch, and it really does provide a service to the community.”
