Xennials at the GreenMarket
What is a Xennial? GOOD magazine describes Xennials as “a micro-generation that serves as a bridge between the disaffection of Gen X and the blithe optimism of Millennials” using the term to describe those born between 1977 to 1983. Xennials are unique because they fit into both the Millennial and Gen X category, but also make their own trends. Xennials may be a shorter time-frame demographic, but are shaping their world around them as they grow professionally, economically, and socially.
Xennials are a growing demographic in Delray Beach, especially in The Set. The Xennial holistic outlook encompasses support for farm fresh food. Xennials, similar to Millennials, are self-labeled “foodies” with a passion for the farm-to-table movement. According to Forbes magazine, “they are more willing to pay for fresh and healthy food, and are willing to go to great lengths to find it. And they are also more aligned with the ‘food movement’ and love things like organic farms, small batch jams and artisanal cheese.” Xennial support not only stems from a health-conscious place, but also from a community-conscious system. Xennials are concerned with providing themselves and their families healthy food, and supporting local businesses for the betterment of the communities in which they live. The Summer GreenMarket (located in The Set) has seen a huge influx of Xennial shoppers and producers this season, and are registered to participate in the Winter Market coming October 28th in Old School Square Park. With the passion of Millennials, but the sensibility of Gen X; Xennials are carrying the farm fresh movement into the future, and raising their families to do the same.