Delray Beach CRA Unveils New Branding
Launches Redesigned, Interactive Website
Delray Beach, Fla. (August 11, 2014) – In an effort to more effectively communicate its mission to the communities it serves, the Delray Beach Community Redevelopment Agency has announced the launch of its new, enhanced website, www.delraycra.org, effective today. The website contains updates on current and future projects in the Downtown District, along with information on grant and funding opportunities, RFP’s and RFQ’s, and a microsite with detailed information on its Delray GreenMarket program.
In addition, an updated logo was unveiled, which was designed to add a more relevant visual representation of the Delray Beach CRA.
“The website upgrade was overdue,” said Diane Colonna, CRA Executive Director. “But with the help of our marketing communications teams at The Buzz Agency (TBA) and Woo Creative, we were able to launch this major undertaking quickly and seamlessly. We believe our constituents will appreciate the ease of navigation and more dynamic presentation of information.”
The new and vastly improved website will feature a variety of form and function upgrades designed for a positive visitor experience. “We believe the new look truly captures the vibrant and exciting activities going on within the CRA district,” said Ryan Boylston, WOO Creative Founder/President. “Our team evolutionarily updated the CRA’s branding, which was challenging and fun at the same time. We are very excited to partner with TBA and the CRA on this important initiative.”
ABOUT THE DELRAY BEACH CRA
Established by the City Commission in 1985 to guide the City in its redevelopment efforts, the mission of the Delray Beach Community Redevelopment Agency is to revitalize the physical environment and economic vitality within the CRA district. The CRA’s activities are designed to solve the underlying problems of slum and blighted conditions through planning, redevelopment, historic preservation, economic development and affordable housing so that the tax base can be protected and enhanced by these mutually supportive activities.